Last morning, Apple 2023 Unpack was held. At this event, Apple unveiled the Apple Watch Series 9, Apple Watch Ultra 2, SE, iPhone 15 Regular and Plus, and iPhone 15 Pro and Pro Max. These new products were true to various spec rumors, but there were no major innovations. However, there were quite a few changes to the iPhone 15 Pro series, which was expected.
Of course, here we will reorganize the contents in order in the form of a table of contents.
One. Apple 2023 Unpacked Event
- Apple unveiled the Apple Watch Series 9, Apple Watch Ultra 2, SE, iPhone 15 Regular and Plus, and iPhone 15 Pro and Pro Max.
- These new products were true to various spec rumors, but there were no major innovations.
- However, there were quite a few changes to the iPhone 15 Pro series, which was expected.
2. iPhone 15 Pro and Pro Max
- Reduced weight and increased tensile strength by adopting ‘5th grade titanium material’ instead of stainless steel frame.
- Function customization possible by adding an action button.
- USB-C connector introduced and 5x optical zoom with 120mm focal length.
- A17 Pro chipset enables high-performance tasks and console gaming.
3. iPhone 15 Regular and Plus
- Unified design with dynamic island.
- Support for 48MP camera and introduction of USB-C connector.
- Equipped with A16 Bionic chipset.
4. Release schedule and pricing
- The first release country is scheduled for September 22nd, and the official domestic release date is not yet determined.
- Pre-order from October 6th to 12th, official release scheduled for October 13th.
- The prices are the same: Standard 1,250,000 won, Plus 1,350,000 won, Pro 1,550,000 won, and Pro Max 1,900,000 won.
- Price increase due to deletion of 128GB model of Pro Max.
5. Advance reservation and purchase opportunities
- Advance reservations and reservation notification settings are recommended.
- Additional discount benefits of up to 300,000 won for AirPods 3rd generation or up to 300,000 won when pre-registered, as well as free gifts exclusively for iPhone.
